Month: May 2017

Ugly websites cost your business big time

Good things come to those who wait, and this is especially true for small- and medium-sized businesses that plan on creating an eCommerce website. According to Vistaprint’s study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites. Go through your site and ensure everything is in order. These key indicators might help:

A variety of clean photos
Always take photos under professional lighting to really get the best images of your products. When customers are browsing, it’s normal for them to want to see as much detail as possible, so try to include as many photos, from as many angles your prospects might want.

Clear descriptions
The last thing you want to do is to confuse your customers. That’s why it’s important to include all of your products’ technical information and dimensions before creating simple and straightforward product descriptions.

Establish policies
Returns and refunds are an inevitable part of online shopping. In fact, a large percentage of online shoppers make purchase decisions based solely on how streamlined the returns policy is. Make sure to establish clear policies for returning and refunding items that are easy to find for customers.

About page
Customers unfamiliar with your brand need a story they can relate to on your website. In your About Us page, include information on who you are and what you do that sets you apart from the competition. Whatever you write, make it accessible from any page on your site.

Navigation
Fix broken links, make navigation straightforward, and remove outdated pages. You can’t sell 404 pages to customers, and if your site doesn’t make it easy to find what they’re looking for, game over.

Design
Not everyone is a web design expert, luckily you can always hire one. If your budget is tight, there are DIY site builders specifically geared toward small businesses. Or with a relatively low monthly expenditure, you can hire a managed website provider.

With more revenue originating online, small- and medium-sized-business owners can’t afford to overlook the importance of creating a fully functional eCommerce website. Prior to going live, it’s essential to go through your entire site and resolve any mistakes before consumers see them. For further information on completing eCommerce websites, feel free to call us today!

Published with permission from TechAdvisory.org. Source.

Extending your laptop’s battery life

Whether you prefer a quick fix or a long-term solution, extending your laptop’s battery life should be among your priorities if you’re a heavy laptop user. Replacing an old battery with a new one or purchasing a new laptop shouldn’t be your only options, especially if you operate a business with limited resources. Here are some more economical ways to extend your laptop’s battery life.

Manage your laptop’s power settings

Computer manufacturers are aware that battery life is an important consideration for most users, which is why many Windows and Apple computers have settings that help reduce battery consumption. Windows laptops have a Power Plan setting that lets you choose either a standard setting or a customized power plan; Energy Saver under MacOS’ ‘System Preferences’ offers a setting that allows you to adjust display and sleep controls.

Adjust display and system settings

You can also make adjustments to your laptop’s display and system settings to reduce brightness, turn off screensaver, disable Bluetooth and Wi-Fi (when they’re not used), and trigger the system to hibernate instead of sleep. A “sleeping” laptop consumes a little energy, but a “hibernating” laptop consumes absolutely none.

Use a battery monitor and other maintenance tools

If you think your laptop battery drains unusually fast, access your system’s battery maintenance tool to check its status. If your laptop doesn’t have one, you can download an application that creates a battery health report. That report will include charge cycle count, which determines the number of charge cycles your laptop has; and battery life estimate, which states how much longer the battery will provide power based on its current settings.

Keep your laptop operating efficiently

One way to accomplish this is by managing your web browser usage. Having many tabs opened on your browser drains your battery’s power and reduces your productivity. If you really must have a handful of tabs opened, consider switching to power-saving browsers such as Windows Edge or Opera. When multitasking, close unused apps and programs — especially those that download files or play media, as they consume the most power. This not only helps reduce battery consumption, but also helps the user stay focused on the task at hand.

Handle your laptop with care

Laptops are delicate and require safe handling and a cool temperature. With the exception of a few models (e.g., Apple’s MacBook Air), many devices are designed with a cooling system that keeps its CPU, graphics processor, and other components from overheating; and not to mention, its battery from depleting fast.

For that reason, handling your laptop with great care ensures longer battery life and better overall performance. When using your laptop on-the-go, make sure you don’t block its vents from circulating air, which means you should never put it on a surface such as a bed or similar soft surface that could prevent its cooling fans from working. And while it may seem harmless — and appropriate — putting your laptop on your lap is actually unsafe.

For businesses with remote workers and/or bring your own device (BYOD) policies, a laptop that lasts all day allows employees to be more productive and saves your company from having to spend on new laptops or replace batteries as a result of neglect. For cost-effective strategies on business technology, call us today.

Published with permission from TechAdvisory.org. Source.