Zoho has recently made some changes to their Campaign’s Topic Management tool. This way, subscribers can express their preferences in terms of what types of emails they’d prefer to receive. Instead of Unsubscribing from All… they can pick and choose what to unsubscribe from… without being removed completely. Here are a few advantages of Zoho’s Learn More “Zoho Campaigns: New Feature Manage Topics Explained”
More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects. Here’s why your SMB shouldn’t pass up the powerful opportunities you get Learn More “Drive more leads with SMB marketing automation”
A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department analyzes a significant amount of data from various channels. Whether Learn More “How robust dashboards can help your business”
People are visual creatures, which means we interpret visual data better than written words. That’s why most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand. Dashboards have become a critical part of the analytics process. Here are some common uses of dashboards across various Learn More “Why dashboards are vital to your business”
One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks. Instant responses to email requests If a customer or prospect sends Learn More “Why should you automate SMB marketing?”
Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts, and more. If your business isn’t using CRM yet, here are five reasons why you should. Grows with your business The ol’ Learn More “Why CRM is important to your business”