Zoho has recently made some changes to their Campaign’s Topic Management tool. This way, subscribers can express their preferences in terms of what types of emails they’d prefer to receive.

Instead of Unsubscribing from All… they can pick and choose what to unsubscribe from… without being removed completely.

Here are a few advantages of Zoho’s Topic Management feature:

 

Low unsubscribe rates

Creating content that is aligned with subscribers’ interests ensures they stay engaged with your content. Hence, making them less likely to unsubscribe. Developing knowledge of which topics subscribers seek out helps you tailor needed information to reach them easily.

Better open and click rates

Topic management allows you to choose which topics are most relevant to each individual subscriber based on their past interactions with your campaign. This way, every time they open an email from you, they’ll know that it relates directly to something they’ve shown interest in before. The result? Better open and click rates and increased engagement with every single piece of content that you send out!

Stronger and more long-lasting customer relationship

When it comes to customer loyalty, it’s important to make sure you’re providing your customers with the best possible customer experience. Zoho Campaign’s Topic Management feature allows you to create and manage topics for your customers. This gives you the ability to make their experience more personal and tailored to their needs. With this feature, you can make sure that every interaction your customers have with your brand is relevant and helpful.

Personalized content

If you’ve ever tried to create an email campaign, you know how difficult it can be to keep your content fresh and interesting. If you don’t have a good handle on what your subscribers are interested in, it’s really easy to just send out the same old thing every time.

With Topic Management, you’ll be able to personalize the content that you send out to your list. This makes them feel heard and valued. In turn, you get stronger and longer-lasting relationships with them.

Improved deliverability and campaign efficiency

Topic Management makes it much easier for you to identify areas where you should focus your efforts and resources on engaging customer bases more deeply. With this, you can then send out custom messages to each group, ensuring that they get the content they want, when they want it.

How does Topic Management work?

Zoho Campaigns is a powerful marketing platform that helps you build and manage email campaigns, landing pages, forms and more. Zoho Campaigns is easy to use and offers several features that help you save time while increasing your ROI.

Depending on your organization’s type, Zoho offers two hierarchy options:

1. Brand-Topic:

If you are a company that offers a single service only and want to send newsletters, updates, and promotions to your mailing list representing your brand, you can choose the type Brand-Topic Hierarchy.

2. Brand-Product-Topic:

If your company offers multiple services and you like to provide email communications centered around each product, then ‘Brand-Product-Topic’ would be the best fit. In this case, you will first need to include the various service types you have under your brand and then have email lists under the same product.

Topic management in Zoho Campaigns is a convenient way to organize your email marketing efforts. It provides you with the flexibility to segment your subscribers and send targeted messages based on their interests or needs. We hope this article helped you understand how this feature can be used for your campaigns.

Now you can hop on over to our YouTube channel and watch the step by step webinar that we recorded.
Zoho Campaigns: New Feature Manage Topics Explained.